As designer, I often must work with fake text or placeholder image cause brand (also big brand) need products (website, app, catalogue and so on) but they haven't content. Now, every designer could say: "if there are no content, there isn't any design, it's just a mere exercise in style" ..I agree.
I think there's no solutions in a short time, we need to educate, educate and educate.
But by now, we can have fun!
This project is a celebration for the most beloved and hated placeholdet text used by designers, a tribute to white layers without real content or real images and an homage for my design inspiration: Massimo Vignelli. So in other words, a typographic design of nothing.