Christopher Moore's profile

BofA Branded Illustrations

BofA Branded Illustrations
made for and used by Bank of America emails | Designed by Christopher Moore
Bank of America has recently undergone a Visual Identity make over. With new swatches and an updated design aesthetic, these illustrations were made to populate the bank's branded illustration library. These illustrations can be used jointly or individually to create emails and other digital components with engaging visuals.*
Auto related illustrations for emails targeting clients with transportation needs
Home Improvement illustrations for clients thinking of renovating 
Home Owner illustrations for clients moving into a new home or in the market*
Typographic Solutions
To add a dynamic element to these emails, typographic solutions that highlight the relevance of the email were created through scenes depicting every-day life. Some of the lines of businesses that this solution could be applied to are those related to Homes, Card promotions, and Auto Care.
Line of business-specific typographic solutions for email design*
*DISCLOSURE: I claim no rights to the following illustrations (they are used solely for examples and are not my own): Human Figures, Pool Scene, Red Trees, and Clouded Sun. 
BofA Branded Illustrations
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BofA Branded Illustrations

These assets were used while working for Harte Hanks (an agency that designs the direct mail and emails for major companies including Bank of Ame Read More

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