Kapsoul, Karen Tripi
Tebbs for Lakeside Media
Type of Work:
Kapsoul is a product that goes on plastic water bottles to prevent from spilling when tilted.
Disabled, elderly, and young children
My responsibility was to create a brand which included a new logo for the product. After receiving content from the client I began conducting research on the audience. I looked into different logos with similar audiences and noticed many had vibrant colors (similar to the colors of the product). I decided to use similar colors based on the photographs given to me. I then began comming up with what I wanted for the font choice. I started to look into ones that felt were family-oriented, friendly and had gentle curves.