IQOS Boutique @ Afimal City, Moscow
In 2015 Philip Morris opened the doors to a new store to launch their revolutionary new product called IQOS. IQOS is a device that heats not burns tobacco, and thus without combustion there is no smoke, smell, ash. A project that presented many challenges. The store concept, design and fit-out was completed within 7 months, with every fitting and chair needing to be imported. There were no precedents. The store is a unique environment combining cutting edge digital UX and communications, and a first for Philip Morris Russia.
