Bleu de Bleu

Bleu de Bleu, a legacy left by the artist Alain Paiement, was commissioned by the
National Bank to celebrate Montreal’s 375th anniversary. More than a work of art, this immersive 8 km stretch of highway, between Montreal-Trudeau Airport and 1st Avenue, has its own brand identity. This moving project was also launched with a virtual reality experience and photo exhibition. Like the island, between land and water, the piece evokes urban excitement and rhythmic sounds thanks to its colour, patterns and lights.

Creative Direction - Marie-Élaine Benoît & Olivier Valiquette
Designers - Pamela Jaton, Thierry Joannette-Langevin & Marie-Ève Poirier
Experiential Producer - Charlotte Belleau
Account Director - Marie-Ève Lévesque
Executive Producer / Art-buyer - Marie Christine Côté
Coordinator - Rachel Claude
Journalist / Director - Vanessa Gauvin-Brodeur
Video - Thomas Fortier & Alex Miglierina
Photographer - Thanh Pham

Prix Grafika 2018 - Special Project

Bleu de Bleu