CGI: Rifra, One in Corian
Rifra, One in Corian
CG images are used to showcase product, project or design solution in the best possible light. Many furniture brands use 3D graphics as an alternative to photography. But not that many CG studios can really show the product better than photos. This was the main idea and goal when we decided to visualize this project.
We chose a project that impressed us with its showcasing style and decided to make it even better, using 3d graphics.
For a basis we took photos of Rifra kitchen, model One in Corian https://www.rifra.com/en/collezione/one.aspx
Since this is a product advertisement, we tried to maximally replicate the surfaces and materials and to change only those details that in our opinion could look better.

Replicating the lighting and showing the bright kitchen in a dark room was a very interesting experience. Neither it happened immediately nor as easy as it seemed at first. But it turned out perfectly, as it seems to us. The elegant idea of factory's stylists was reincarnated as digital image, by our forces.

When dealing with the advertisement of furniture, lighting, finishing surfaces or any other products, it is very important for visualizers to work with a good stylist and decorator. In our opinion, this is a huge part of the success for the final product. We are working very hard to improve this aspect of our work.

If you are exactly that person or you would be interested in position of a designer, stylist, decorator for promotional images of furniture, please email us at job@viarde.com and we will gladly help you.

Looking forward to receiving your comments, friends. We hope you enjoy this project.

CGI: Rifra, One in Corian
286
2,370
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Published:

CGI: Rifra, One in Corian

286
2,370
11
Published:

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