With the Bridal Collection project Max Mara redefines the concept of the wedding dress to make it contemporary and prêt-à-porter, responding to the current need to speed up the preparations.
The idea, at first developed with a few special items in selected boutiques, is today much broader: over 40 models - from essential dresses to more elaborate - distributed worldwide.

 

Studio: WWP
Photography & Digital Imaging: Lana Vee
Client: MaxMara
Website: bridal.maxmara.com
Location: Capella Singapore