Jaguar XK in surreal set
Full CGI automotive visual. Created in 3ds Max, rendered using Redshift, composed in Photoshop. To kick off this project I spent a good day to sketch out some ideas. The sketches lead me to the following concept: yellow car in colorful and saturated surreal environment.
I jumped in 3D and started to fire out quick 3D drafts - simple basic scenes. If 3D sketch was promising, I painted over it in Photoshop. Below are two sketches I was choosing from.
PS: I used Porsche 3d model because it was very lightweight and fast to work with.
Then I started to detail the scene and work on the overall concept. We have a ladder on a wall. I decided to add metaphor "Ladder in sky/heaven", so later we'll have cartoon cloud there. The shadow of the ladder is diagonal, so I tried to support diagonal motive later on all elements of the environment.
The small bushes have red flowers, which can be perceived as eyes of cartoon monsters :-) In the left low corner of the composition, you can see all lines are blocked by a diagonal wood plane that leans against the wall. The design of window was based on the idea of some kind of "modern district of Tatooine".
Iterations of progress on 3D scene.
F I N A L I M A G E