Green Cross Summer and Winter Brochure and In-store Elements
While being one of South Africa’s most recognised comfort footwear brands, the challenge was to shift the markets
perception from a ‘less-fashionable-granny-shoe’ and steer it more towards ‘a perfect balance of style with comfort’.
While making this shift it was important to keep it authentic and not to make too much of a leap into the ‘high fashion’
category but rather a gradual progression.
