After several decades of pictorial orders to local artists for the Feria de Murcia oficial poster, for the first time in a long time the assignment go to a design studio in Murcia city.
Our purpose was to find the particularity of parties that combine events of all kinds, from folklore to sport, from tradition to innovation, from a Romería of the Virgin of Fuensanta, to a trendy fashion show. So we look for representing the singularity in the next concept: a Fair of the Novelties, because the event is a traditional point of reunion after a long summer. These parties are celebrated in September and their events are perfect excuses to tell your family about the holidays.
The graphic, familiar and colorful, presents four Murcian characters who identify with different profiles very common in the city. The illustrations are synthesized and direct,
the illustrations represent typical objects of the different activities of the Feria: a panocha, a candy apple, a beer or a wine. The three colors used for the illustrations are alternated in the characters generating different meanings but always keeping the unit.