Angel Anonymous Pashmina - Branding & Identity

Angel Anonymous Pashmina is a project for a Singapore based cloth retail and manufacturing company.
The art direction of the logo design was to create a look and feel that embraces the core-values
of the firm - elegance, class, sophistication and nature. The identity seeks to communicate with its
customers that the corporate foundation is built on a traditional form and also aims to tell a story
of a man's journey following a call to action by his heart.