Lenovo needed to promote its new #Goodweird platform, while also advertising its flagship products, amongst which: the Yoga Tablet. With its unparalleled battery life (up to 18 hours of autonomy), the Yoga Tablet has so much energy it can actually spare. So we proposed a series of installations where passersby could recharge their devices by plugging directly into a Yoga Tablet.

Art Directors: Octavian Catană, Sorin Tofan