Neer in Hindi means water. Women and Water both are considered the sources of life. Given any situation and they mould themselves accordingly.

The following is a fashion promo, created for our brand Neer and was shot in Chandni Chowk. With this we aim to convey, that a woman is not the one to be bogged down by anything. Once she is determined and sets an aim she gets past anything which comes in the way. Confident, she takes every step without any fear, moulds her self according to the situation and works her way out. Our brand targets the modern day Indian woman.

The concept of the video is that our protagonist is trying to find her final destination. With each outfit the location changes. Wherever she goes, she finds the door locked/shut. But not the one to be disheartened she continues her search. After much ado, she finds that door. The door which would lead her, to her destination.