Art Direction + Concepts
Campaigns are developed to launch Mercedes-Benz vehicles on mbusa.com / mbcanada. An angle study is created to highlight the vehicles updated design. Then four hero angles are selected from 300 to 500 hundred composed angles. Then concepts are developed to tell a story for its webpage. All imagery is cgi generated and
retouched to fit the concept.
2018 S-Class Coupe Concept
S-Class Coupe page on MBUSA.COM
Each campaign carries the same process.
2018 E-Class Coupe Concept
2018 E-Class Cabriolet Concept
2017 GLA SUV CONCEPT
2017 E-Class Wagon
2018 AMG GLC 63 SUV
2017 GLC SUV Coupe
2018 S-Class Sedan
2019 G-Class SUV Concept
2019 C-Class Sedan Concept
2019 CLS COUPE
2019 AMG GT 4-Door Coupe
2018 Packshot
Overview of process and production
Client: Mercedes-Benz mbusa.com / mercedes-benz.ca
Agency: Merkley & Partners
Art Direction: Justin Jackson
