I’m Darragh a Designer for Sydney, and my business is Wowwee Design, I believe that if you are going to prove a concept you should do it yourself first to show it really works.

I’ve always believed in the importance of the first impression and it’s fascinated me throughout my life. It’s so worth it to make an impression, when meeting someone new for the first time and if a business card can help, well why not make the most of it.

With any meeting, you are there to gain there trust and show them you are the best person to do the job.

The whole process starts with a first impression a friendly smile, which you hope brings you most of the way. On the odd occasions that I’ve met a frosty reception, I always hold in place my thought “I’m here for your business” and it’s a great feeling when I gain anyone’s trust. Introducing yourself and handing over that business card, gives you confidence and if the first comment is I like your card you’ve actually gained a small piece of respect the fact they have agreed you can design something. Really all you have to do is prove you are able to complete the contract within the guidelines.

Fascinating really how a first impression is so important, over the years I’ve had people who have held on to my card and even asked for a few more, which is always a positive and leaves me smiling. My clients know that I do my homework and research and develop a great product for myself.  I love it when I get to share the same quality I expect for Wowwee with their company.

My business cards have been the hardest working person in my office and it really works.

The quality of the paper and the presentation show people that your the kind of person who knows how to get something done properly and right it’s a representation of you.

There is much more of a science to this, depending on how much work you’ve done with your brand over the years. But there is one thing I always believe and that is that you should never change your logo or colours so nobody recognises you anymore. Logos and brands should have subtle edits to improve the appearance that really nobody notices provided you’ve done it with a professional designer you won’t have to do much.

The great thing about using traditional methods is that you really have the chance to try different colours and effects before committing to the final design. I have to say I never changed anything from the original plan if you are working with somebody who wants to explore the options it really is a great process. It’s slower process than just your normal business cards $100 x1000 24-hour delivery as it’s not your average business card. I was so excited to see it all come together.

The results were just how I had pictured them in my head. The last part was applying my specially mix Yellow PMS colour. You really need to have a lot of communication with your printer while doing a special letterpress card my print manager Melody is bloody fantastic I often call her my eyes, hands and ears, and she really understands and knows the importance of sticking to the design.

So what’s the cost of producing something like this – well the simple and honest answer is it’s not cheap! As you can see there is quite a bit of time and effort involved.

In my opinion, I could not put a cost on gaining a new client.

I’d spend thousands if I had to and walk over hot coals! The client is my customer and that is invaluable to me and without them, I’d have no business. So look after them!

Whatever way you look at this these cards make money and get you recommended. Wowwee Design produces all sorts of designs for all sorts of different people.

Essentially it’s up to you inspire your client and, hopefully, they will allow you to produce all your ideas. This is just one way of you making a big impression.  So what is the cost of gaining that client – priceless!