I was asked to create a whole range of different layouts using the same typeface and content slowing adding different variables to each design. The variables used were weight, scale, axis & image. Throughout each layout design I then displayed different types of hierarchy, eye movement, systems, variables, space & alignment making them all unique in their own way. All the elements used through each design was placement, alignment, margin, gutter, kerning & leading. I have created a dynamic layout system to each of the variables used.