The client was after a bespoke logo and packaging samples for the first two trial products of their new line of nutritious ingredient. Aimed at the modern health food and wellbeing markets, they preferred a clean and minimal approach. After assembling a moodboard and providing some early concepts, the final logo comprised the company initial with natural and additive symbolism. Since the icon took on such a pronounced geometric form, I complimented it with bespoke typographic wordmark built using the same grid and proportions.