DEA is a bag brand. Based in Giza - Egypt. I was hired to create a visual identity and stationery design. I was inspired by the direction of the brand to be the first company in Egypt to create school bags with suitable price by Egyptian hands only. This gave me the inspiration to direct the concept towards there.

With a solid concept ready to be developed, I began to think about the subject of colors. I wanted the brand to be catchy to the eye, simple but unique. The main colors of the identity inspired by the local areas. From there I started a search for other colors Pantone to create a balance and a vibrant mood.

I was asked to create a simple but unique logo and from that, I started my journey in monogram world. The contour of the logo seeks to give the element more character and strength since it is a very short name. Also to maintain the geometric style of the name of the brand.