Branding for Architects
Creative Consultancy and Corporate Design for CROSS Architecture (Ex Benthem Crowel)

The architectural office CROSS is an international team of 20 passionate experts - specialists for current and future questions of urban planning, architecture and society. It originated from the well known Dutch architects Benthem Crowel (BNTMCRWL).

Within one year, our studio develops the new brand identity, which includes the corporate identity, the technical consulting of the appropriate CMS system, the screen design and stringent declination of all required working documents.

At ONOGRIT we know that details are never just details, but the soul of a brand. As part of our creative consultancy, we have developed several ideas with the managing directors Markus Sporer and Cornelius Wenz on how the CROSS brand can communicate authentically to the outside world. The core values of the design language are self-confidence, clarity and freshness.

Christmas cards like "Santa CROSS is coming to town" or "All we want for CROSSmas is you" are good-humoured witnesses of these creative sessions. They not only give the architectural office personality and accessibility, but also successfully set it apart from its competitors.

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FACTS

Service: Corporate Design / Website
Client segment: KMU
Project Scope: Creative Consultancy & Corporate Design from Scratch

Hashtags:  #architecture #aachen #amsterdam #cologne #rio #tokyo
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Branding for Architects
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1,162
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Branding for Architects

New Corporate Design for the german dutch Architectural office CROSS
95
1,162
4
Published: