After an extensive strategic phase and collaboration with our client, we landed on a memorable name and positioning line, which has inspired the brand’s visual design and communication: Kinoko. The kombucha for healthy bodies and inquisitive souls. The name is inspired by the Japanese word for the kombucha culture (literally ‘mushroom’). Illustration was developed for bottle labelling, reflecting a suite of four Kinoko flavours. The designs use semi-abstract, organic forms and incorporate intriguing haiku poetry to further communicate our brand’s enigmatic personality. The site goes into depth about the product itself, while adding personality with a gentle greeting, distinctive navigation and charming transitions.
