Client : innisfree (Amore Pacific)
Project : innisfree global brand renewal project
Project Scope : global market research + insights/ brand strategy/ brand communication message + brand story/ design strategy/ color wheel + color matrix + color name + color story/ supergraphics/ application design/ package design template/ photography guide/ brand guideline(English/Chinese/Korean, 3version)
Challenges & Solution :
To be differentiated from other natural skincare brands, innisfree wanted to define their own identity with a unique brand color system and strategic global brand guideline. the bread and butter re-defined innisfree's brand central idea, brand design strategy, brand color, color wheel, supergraphics and brand story contents based on their JEJU Island heritage. By building their own set of symbolic colors(innisfree green + secondary colors), innisfree could secure their position as a distinguished natural skincare brand in the global market. the bread and butter made a global brand guideline in English/Chinese/Korean for innisfree to consistently manage their brand.
innisfree global brand guideline- English version
innisfree supergraphic - brand frame module
innisfree green color (main)
innisfree green color (sub)
innisfree green color wheel + color name
innisfree supergraphic - greentea pattern motif
innisfree supergraphic - greentea pattern
innisfree supergraphic - seed pattern
innisfree global brand guideline- Chinese version
innisfree global brand guideline- English version
