Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper. The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets. With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement.
Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.
Copywriter: Petter Bryde
Art Director: Thorbjørn Ruud
Designer: Ole Jakob Skattum Bøe
Client Manager: Kjetil Skogli & Emma Karlsson
Production Company: DVA
Director: Christoffer von Reis
Illustrator: Anne-Li Karlsson