Expressions of Eau Claire

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  • Expressions of Eau Claire
    This was a sponsor project I worked on with one other group member named Ryan Huettl. Our client wanted to create packaging for a line of sauerkraut. Expressions of Eau Claire is a locally grown and produced product of Eau Claire, WI. The criteria was to make sauerkraut more fun and exciting to buy, while keeping a fresh and local feel. When you add condiments and other spices to your food it can be seen as an "Expression" of your taste, thus "Expressions of Eau Claire came about. The bubble pattern was added to give more personality to the jars. We used colors that were vibrant and inviting to stand apart on the shelf. This fresh new look gives sauerkraut a much more appetizing and appealing image we hope customers will enjoy.