We developed a generative vortex representing the students academic process in time and space, establishing a more personal connection between audience and brand. Students from all over the world come together, disoriented at the beginning, together they start to explore and collaborate, they focus on their interests, improve their skills to finally graduate as a specialists in their chosen fields.
The Logomachine is a part of the new user generative logo concept. Students, staff and visitors have the opportunity to create their own personalised vortex on the campus, interactively.
The AUCB has a fine reputation, first class employment prospects, a wide range of degree courses and modern well-resourced equipment. With its location in Dorset on the South Coast of England, it boasts miles of sandy beaches, a large cosmopolitan student population and one of the most vibrant club scenes outside London. Many students told us that the down-to-earth approach of tutors coming directly from the industry was the key decision to come here, but the unique atmosphere on the campus was also a major factor
The students in the first year were very pleased to be able to test their interests through a range of projects. A first year Film Production student for example, will gain a common understanding of all disciplines and get an introduction to a range of technical knowledge, theoretical concepts and creative opportunities. The second year builds on the learned skills and abilities and encourages them to define their specialist career direction. They will choose a particular specialised department like Cinematography, Production Design, Production, Directing, Sound or Editing and work on practical exercises and film productions. Year three is based around a major project, in this case a graduation film. Final year students consolidate their production role, participating in a significant independent study while also contributing effectively as a team member in the production process.
We want to say a very special Thank You to everyone involved in this project. To our fellow, to our tutors, to the administrative staff, to our friends for their great support while wo worked their, for helping to test and build Paul and for always being so friendly.
Flora Ines Karger & José Ernesto Rodríguez