"Pharmaceutical Advertising is super simple and straight-forward"
- said no one ever
- said no one ever
Advertising in this vertical is the most heavily regulated in the world. The lengthly and expensive process of on-boarding new employees can take up to a year. The reason being, nothing in this field is without a set of rules that has its own set of sub-rules that has multiple layers of governing bodies each with their own interpretation of said rules. Each of these governing bodies eventually ladders up to the FDA and while yes the goal is to create a compelling multi-channel campaign the path you take to get there better not result in a letter from the FDA.
To help reduce this on-boarding friction I, with the help of several content SME’s, created a series of helpful infographics. While not exactly a rosette stone, this starter pack can at least help you understand which direction is north.
