The HEAL Institute
I developed the brand identity
for HEAL and helped launch the first sports science centre.
H.E.A.L today, is a brand name synonymous with the medical management of professional sports teams in India. As a pioneers of Sports Science, they are committed to raising the bar & pushing the limits towards excellence. They adopt an intense integrated approach to improving muscular strength, conditioning & rehabilitation.
Our branding effort aspired to humanize the alienating science of pain management and its disciplined approach towards wellness. The bold use of colors define its visual grammar with an intent to position H.E.A.L as a wellness and lifestyle entity. This visual identity embodies an ethos of simple design with thought-out details and attention to materials and form.
This experience of collaborating with the founders to design it’s ever first centre from scratch was nothing less than seeing a painting come alive on a blank canvas.
Client: The H.E.A.L Institute | Services: Brand Development + Visual Identity + Space Design + UI, UX
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