The One That Got Away is a Bondi fish & chips shop that required a new identity to help increase retail traffic and sales. As part of the identity, the entire Clarendon typeface was stencilised. Like the owner, Barry Rallis, the logo reflects strength, passion and fun. As part of the branding, the word "Away" was always removed from "The One That Got" creating a fun and clever identity that was carried throughout all media. The final logotype is a strong and solid graphic with a modern and playful twist.