SOFIAOPEN Rebranding


Sofia ( София ) is the capital of Bulgaria. It has never hosted an ATP tournament until 3 years ago, when Sofia Open (ATP 250 Series) changed everything. The overall interest for the event in the country has been increased significantly, especially since Grigor Dimitrov, currently rated as #3 in the men singles has participated himself and won the tournament in 2017. 

I am a big tennis fan myself and I made this branding as a fun side project, to clear my mind when I get too preoccupied with other tasks. Hope you enjoy it. 

The logo is a simple C ( coming from the Cyrillic transcript of Sofia - София) made by the interaction of a flying tennis ball into a circle. The palette is completely influenced by the green parks of Sofia, the marvelous mountain of Vitosha nearby and the city "trademark" - the golden pavement. 


SOFIAOPEN Rebranding
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SOFIAOPEN Rebranding

A unofficial rebranding for Sofia Open ATP 250 Tournament in Bulgaria.
22
226
1
Published: