'Siu' is the cantonese translation of the word 'small', and Siu Sounds is an audio engineering company that's all about the process. They mostly source for and support the work of talented, young fresh graduates. Most of us are familiar with the quaver, the symbol that represents the eighth note. Breaking down the elements of the note and using the geometry to form the logo connotes the delicate process that musicians ungergo to create music. The shapes are also positioned to mimic the chinese character, 'siu'.