Design of the visual identity of the Wine Route was created for a documentary series. Demonstrating that wine is the guide to places, sensations and generation of new ideas. From the vine to the chalice, the trajectory of the drink reveals its characters, worlds and philosophy: wine as a metaphor of life itself.

The goal of the visual identity is to develop awareness of the Wine Route brand. A symbol was created whose meaning is the concept of wine, route and road. The brand of the Wine Route represents the paths of the world of wine that is constantly growing, from cultivation to the way it is made, how it is stored, why certain years were good, how to serve, what to eat with each type of wine.