The Carton Recyling IQ is a web application aimed at educating the public about carton recycling in a fun way. Specifically, what items are created from recycling cartons.
Set during a Zombie Apocolypse, the user has access to a carton recycling facility and must use their knowledge of carton recycling to escape the Zombies. The user is encouraged to share their results at the end of the quiz on social.
Client: Carton Council of Canada
Web Design, Art Direction: Andrea Jaggs
Creative Direction: Chris Davies
Copywriting: Evan DaviesAgency: Hill+Knowlton Strategies Canada