I was asked by online clothing brand Cool Shirtz to direct and shoot a look book for their new website launch and social media campaign. The brief was to do something cyberpunk and neon, so naturally I chose Chinatown NYC as the location. The brand makes underground street fashion with an Internet art style that appeals to young people on Instagram and Tumblr (such as myself). I wanted to make images that would be rebloggable for that audience and stayed true to the brand and its wearers' cyber style. The shoot was a ton of fun and resulted in imagery that has been widely enjoyed by the Internet.
Models - Lizzie Van Dahn, Ryo, Ray, Abi Laurel
Art Direction and Styling - Abi Laurel
Co-photography - Brenden Savi
Assistant - Prisca Choe