Seasonal Footwear for Cardio Training /  Price point .  under-  $100

This season was key to redefine the look and perception for Reebok, redefining silhouette and challenging constructions that will not typically reach the market for this brand. It was important to us to give the brand a fresh perspective in the Women's market.

The following products are some of the initial examples of this approach, even for lower price points.

Work included research, product strategy, product design, color and material design.