Paulfigla – Assist Brand Dev, Brand Deck, Animate

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"Meet Paul Fig, Strategic Advisor & Coach, a creative and impactful leader driven to help people grow, and change their lives for the better. Paul’s mission is to help passionate individuals overcome challenges, and create positive change that sticks. The goal is to move people to a state of purpose, focus, accomplishment, confidence, resiliency, and meaning. Paul Fig is the missing piece to help make that change. He helps clients change their trajectory and improve self-management skills by taking action, creating consistency, and applying a little hustle. Paul does this through a combination of one-on-one client consultations, workshops, and a DIY package. Paul’s approach entails discovery, program implementation, and results-oriented growth. From planning to execution, Paul makes the complex simple, and inspires people to take action and create a better life through positive change." (text source: PaulFigLA website)

Agency: Menikmati Labs | https://menikmatilabs.com
Agency's Client: PaulFigLA | https://paulfigla.com
Role: Assist brand development/production, Build out branding deck, sample animation

// Projects //
Working with Jerel De Peralta of Menikmati Labs, their client Paul Fig wanted branding for his strategic advisory and coaching business, PaulFigLA. Below is exploration, development, and final brand identity. Jerel said Paul wanted something "clean, bold, and minimal", which also included a minimal color palette of black, white, and gray; and that Paul's company teamed up with Beach Body, making health/fitness one key part of his life-changing program; and that Paul has an engineering background and has an appreciation for geometric shapes, clean lines, and precision. Jerel said to try options that express this. Below is work on the logo concepts, final logo and brand development/production worked on with Jerel, brand deck, logo specs for signage, and sample logo animation.

// Final Logo //