Agency: Menikmati Labs | https://menikmatilabs.com
// Project Details //
Working with owner of agency, Menikmati Labs, Jerel De Peralta, and their client Paul Fig, here's the exploration, development, and final brand identity for Paul Fig's strategic advisory and coaching business, Paulfigla. Starting with the logo, Paul wanted something "clean, bold, and minimal", which also included a simple color palette of black, white, and gray. Paul's company teamed up with Beach Body, making health/fitness one key element of his life-changing program. So the possibility of giving the logo/brand a fitness/health feel was explored. Also, Paul has an engineering background and Jerel expressed his client's appreciation for geometric shapes, clean lines, and precision. Below is work on the logo and various explorations with captions explaining the concept/direction, the style guide designed for the client showcasing the final logo, logo scalability, fonts, colors, brand elements usage, logo measurements that Menikmati Labs plans to use for signage, and a logo animation that was created just for fun (maybe present to agency). The Paulfigla website was then crafted by Menikmati Labs.
// Final Logo //
Found this cool signage mockup template at GK Creative, check them out: https://www.gkmockups.com