soapbox studios was an Atlanta GA based audio post production company. The identity system GRAPHIC HAVOC created for soapbox was intended to be very clean, medicinal and clinical. All the typical business collateral materials were designed for the identity including website and some advertisements throughout the course of collaborations.

When asked to design a promotional kit GRAPHIC HAVOC further expand upon the direction of the identity system and created a detergent box designed to be ripped open via perforated pull tab just like typical off the shelf detergent boxes. The kit contained a T-shirt, demo reel, business card, stickers, and folded brochure/poster. The box when ripped open reviled a branded clear plastic bag filled with actual detergent reinforcing the authentic feeling of the experience.

After creating the identity and promotional kit GRAPHIC HAVOC created an opening party invitation. Rather than pursuing a paper invite GH created a hand printed blue rubber dishwashing gloved. soapbox's first anniversary coincided with Halloween and incorporated "Blowpops" into their party invitation.