HEP C CLASS ACTION
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This pan-Canadian awareness campaign aims to reach and compensate the thousands of Canadians who were infected with hepatitis C between 1986 and 1990. Created in concert with the visual effects studio Shed, the main challenge for the campaign, which uses blood to illustrate the issue, was to achieve a sense of hope without it falling into too dark of a territory.
RECOURS HÉPATITE C
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Cette campagne de sensibilisation pancanadienne vise à indemniser les milliers de Canadiennes et Canadiens infectés par l'hépatite C entre 1986 et 1990. Créée de concert avec le studio d’effets visuels Shed, l’offensive qui présente le chemin de contamination du sang, avait comme principal défi de montrer du sang en évitant de tomber dans une atmosphère glauque.
Published | February 2018
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Advertising Agency | Brad, Montreal, Canada
Creative Director | Hugues Morin
Art Director | Christian Jomphe
Copywriter | Vanessa Harbec
Editor | Laura Black
Producer | Annick D'Auteuil
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Production House | SHED
Creative Director | Gabriel Tremblay-Grenier
Director | Guillaume Combeaud
3D Artist | Guillaume Combeaud
Modeling | Paulo Sampaio et Michael Coutu
Producer | Audrey Blackburn
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Sound Studio | Studios Apollo
Sound designer | Vincent Dufour
