Angi is a brand set out to explore our long forgotten ethos & folklore. By portraying them on a strong medium such as a T-shirt, giving it a contemporized twist.
T-shirt brands from Chennai were a rarity when Angi was started in 2012. Angi had to come up with a Tamil based Tee concept that stood out from the rest of the existing graphic T-shirt brands in the market.
For coverage story on Indulge Express, please click on the given link.
Angi T-shirts are not your everyday T-shirts that carry a sarcastic comment, a funny one liner or an image knocked right off of the internet on to a ready-made T-shirt sold at a hyped price, passing it off as "cool".
Our efforts are more towards being artistic & meaningful with our designs without compromising on quality. Thus, our products are made from scratch, be it the design or the T-shirt itself. We procure yarns of high quality, knit them with our love & passion (just like our grandma's sweater) soften it up and make it skin friendly.
T-shirts are vastly worn piece of clothing because of its comfort and the ability to fall and adapt perfectly over any body-type.
The way a T-shirt looks on you, completely depends on the way you wear it or style it. Most of our T-shirts are designed in a way that it fits both the genders commonly. We, at Angi, do not discriminate between the genders and stereotype your fit, based on silhouettes and body type. We understand that each individual has a unique build and we wish to cater to each one of them with our unisex T-shirts.
Cross-Culture campaign by Angi Clothing
Conceptualisation - Srivatsav Raj
Styling & Creative direction - Prateek Kumar
Photography & Retouching - Sourav Chakrabarti
Models - Rima & Jomtr