prospect package
for minimum a/s by Ben Eshel
Prospecting is part of any business that wants to open new doors and expand it's customer base. Working with the sales people and agents, I have created minimums first official prospect package. First contact with a potential customer is vital and this prospect package allows minimum sales people or agents to leave a solid footprint at a potential customer. The package contains elements that communicates the minimum brand and as an extra treat, minimum has included one of the best coffees in the world from the notorious Coffe Roasters from Aarhus - LaCabra Coffe.
All boxes and paper prints are standard sizes and fit perfectly together. This makes the production costs low but still maintains a nice look and feel that is both practical and elegant at the same time. The prospect package reflects the brands' industrial and minimalistic design philosophy.
The main goal with this project, from a design perspective, was to communicate the minimum brand in one package without showing any products (clothes).
