For the Deutscher Werkbund Hessen (German Association of Craftsmen, Hessen), an interdisciplinary association, Bureau Mitte developed a poster series to represent the Deutscher Werkbund, which features three separate motifs. Through content and the chosen design, two key terms from the mission statement of the Deutscher Werkbund Hessen are set in dialogue with each another: The »work« (»Werk«) is considered in relation to »value« (»Wert«), »education« (»Bildung«) in relation to »attitude« (»Haltung«) and »format« in relation to the term »design«. All these aspects stand for the substantive work done by the Deutscher Werkbund.
The chosen design has a typographical focus and places the words themselves in the foreground, against a strongly saturated background: The series converts the terms set at the top of the design into the terms set at the bottom via a multi-phasic process of transformation.
The posters have been part of a great exhibition:
Ficciones Typografika, a project by Erik Brandt.
