Ran is inspired by the traveling and techo (a journal of daily life) culture. We chose 5 cities, which gave us the unique experiences on the trip, then symbolized them. These 5 symbols worked through the whole project from product design to brand visual identity. A sketch is one of the best ways to record the traveling. We aimed to reveal the mood when you were sketching, and adopted rubber stamps handprint to emphasize the raw style.


巴塞罗那         BARCELONA
北京                BEIJING
尼斯                NICE
纽约                NEW YORK
雷克雅未克     REYKJAVIK