• Add to Collection
  • About

    About

    YMCA Campaign Unlike other gyms, the YMCA offers activities for all ages. By personifying sports objects, the poster campaign invites members of… Read More
    YMCA Campaign Unlike other gyms, the YMCA offers activities for all ages. By personifying sports objects, the poster campaign invites members of the same family to enjoy a family subscription. To highlight these family portraits, the objects are found in a simple and geometric setting. In this neutral environment, a series of lines recall the discipline presented in each image. Read Less
    Published:
Campagne YMCA

Contrairement à d'autres gyms, le YMCA propose des activités pour tous les âges. En personnifiant les objets sportifs, la campagne d'affichage invite donc les membres d'une même famille à profiter d'un abonnement familial. 

Maintenant, il ne reste plus qu'à aller au gym!

-


YMCA Campaign

Unlike other gyms, the YMCA offers activities for all ages. By personifying sports objects, the poster campaign invites members of the same family to enjoy a family subscription. 

Now all you have to do is go to the gym!

CREDITS

Production: Par Hasard
 Art Director / Set Designer : Par Hasard (Olivier Charland & Cécile Gariépy)
Photographe / Photographer : Samuel Pasquier
Assistant Set Design : Thomas Jose Salaun
Stagiaire / Intern: Amélie Lehoux
Agence / Agency : Ogilvy Montréal
Direction de création / Creative Direction : Martin Gosselin, Étienne Bastien
Direction artistique / Art Direction: Julie Gérard
Conception-rédaction/ Creative writing: Isabelle Neault
Merci!