Speedy Glass and Lebeau Vitres d’auto, brands part of worldwide group Belron, specialise in vehicle glass repair and replacement. According to brand guidelines, they have to use company technicians as talents in advertising campaigns. Given they’re not trained actors, the result can often be of variable quality.
To follow brand requirements without compromising on production standards, we opted for a different approach in art direction. Instead of asking Belron technicians to follow a script, we shot them in their natural environment while doing what they do best: changing and repairing auto glass.
Through this approach, we successfully evolved brand and retail assets with powerful human truths at the core.
