Kentucky Derby Museum Brochure

A senior project designed to update an existing business' brochure in a unique and appealing way. My piece was for the Kentucky Derby Museum in Louisville, KY.

While the museum is a separate entity from its famous Churchill Downs Racetrack it showcases, the museum is located on Racetrack property to the left of the historic twin spires and in front of the Barbaro statue.

The museum showcases the fascinating history of the Kentucky Derby, the first leg of the Triple Crown. Featuring the world's first seamless 4K resolution 360 degree film, "The Greatest Race", which was updated after the 2010 flood damage that renovated the muesum, among other historical artifacts connected to famous jockeys such as Oliver Lewis, the first jockey to win the race in 1875, Ron Turcotte, who rode Secretariat to fame, and Victor Espinoza, who won the Triple Crown himself in 2015 with American Pharaoh.

The brochure is a modern take on the museum, giving it a "cool" factor, using the mirror and Gaussian blur effect as well as straight photography to enhance the appeal of this wonderful establishment. 

Dimensions: 9 x 12 (inches)

Fold: Fourfold (3, 2.9, 2.8, 3 inches)