Travel marketing campaign: Montalto Marina is always a good idea
Client:
Group of local entrepreneurs of Montalto Marina (sea town close to Rome)
Goal:
Attracting more people in town and contrast the idea that there is anything to do.
Idea:
Create a Facebook community where promote local events, advices, hot spots and show love love for Montalto and inspiring people to come in.
Insight:
Montalto Marina is always a good idea
Hashtag:
#seayousoon
Results:
In 3 months 370.659 people riched, over 1 million impressions. Montalto Marina has became the biggest community of the coast, thanks to the higher percentage of engagement and UGC. People used to page to book restaurants, to ask for more info about shops and to be helped to find back dogs.
The community brought home 4 dogs and a huge success.
Tools:
Video
Photos
Content strategy:
Storytelling
Promoted Posts
Real time marketing
Digital Pr
UGC
Press release
The biggest goal
Creative director: Emanuele Elo Usai
Digital & Content Strategy: Emanuele Elo Usai
Foto & Video: Giulia Venanzi
Community Manager: Ilaria Ceccariglia
Copywriter junior: Alessandra Pinna
