Consumer Boards/profiles and Mood Boards
Research and examples of professional Consumer boards.
Taking a look at different consumer boards i was able to get a grasp of the content that needed to be provided whilst researching and analysing different layouts.
The consumer boards are eye-catching and tell a story, with the use of different shapes and formats. This gave me a guideline when designing my own as i wanted it to be clear, consistent, colourful and creative.
Images can be found on Pinterest Board: https://www.pinterest.co.uk/quinn1383/mood-board-ideas/
Consumer Board
Male Consumer Board
Customer Profile:
David, 27
David is a marketing executive for a Car company, he currently is single and establishing himself and his career, pursuing any opportunities that come his way. He travels a lot for work, and it always exploring different cultures on what they have to offer. At the weekend he spends time catching up with friends in edgy restaurants and pubs, were he loves seeing the explicit architecture. He shops a lot at Zara as they represent his style, which can take him from work to outside of work, as its professional but at the same time it's fashionable and edgy.
Female Consumer Board
Customer Profile:
Lily, 29
Lily recently graduated in Interior Design and landed her a graduate job. She live sin the suburbs of London in a shared apartment, she is originally from Manchester but moved for more career opportunities. She developed a small blog on the side which shares her life, interior design, fashion interests, food recipes, photograph and her travel adventures all things which is loves. In her spare time she visits the city of London with friends, enjoys fine dining and visiting unique coffee shops that have a quiet reading section. Her style is quite tailored and unique, she is always looking out for the latest trends, and ensure she has the key pieces in her wardrobe many reasons why she shops at Zara.
Female and Male target customer for the range
Age 25+
Established young Professional and well educated
Has a good disposable income as there lifestyle is quite high
Always keeping up-to-date on the latest trends
Enjoys travelling and seeing different cultures
Looks for stylish clothing that is professional enough for work
Looks for Key pieces of clothing that are timeless
Lives in the city or a town
Likes a mixture of colours ranging from neutral to pastel, implements different patterns textures
Enjoys adventures with friends and family
Frequently shops in Zara
Research and examples of professional Mood Boards.
Images can be found on Pinterest Board: https://www.pinterest.co.uk/quinn1383/mood-board-ideas/
Mood Board 1
The Mood boards show the mood of the new range, were it is channelling how 'light and liquid reflections' play a particular role in the shaping and movement of clothing looking at different textures and fabrics that showcase this. The images show how water can create its own colour through reflection, were every eye can see a different perspective. The mood of the range is allocated with a colour palette that will be used to create the range for 25+ young professionals for the company Zara.
Mood Board 2
1. Fitness for purpose. Why does the chosen work represent the best outcome of the options you could have developed?
The chosen work represents the best outcome as mood boards and consumer baord examples were clearly researched before undergoing the task, they accurately display what the theme consists of and what the range will represent to ZARA. However i could have developed the mood boards by adding in fabric sample, and different prints.
2. How does your work compare with the professional work you researched?
The mood boards and consumer boards are quite similar to the areas i had researched, i kept it simple with no area of the page shown compared to ones i researched they were more messy and open spaced. But I would rather have clear and consistent images displayed so the company understands what they are dealing with in the design process.
3. What were the technical constraints and difficulties you encountered?
The research in this area was quite straight forward, as i had great knowledge in the use of photoshop.
4.How could you have improved the process or outcome?
If i was to improve the process, i would take into consideration the consumer board and consumer profile and combine them into one document, so its more understandable.
