In today's society, people have developed various mental health conditions, this means that some people have a chemical imbalance in their brain which affects a person's ability of thinking, feeling and their mood. Most people are either too ashamed or too proud to speak to others and say what they are really thinking/ feeling this is mainly based on the fear of being judged or rejected when they do decide to say something, but there is an app for that - Whisper.

Through an integrated campaign, running over 12 months, making use of print media (posters and billboards) and activations placed in locations where millennials would spend most of their time. This campaign invites millennials to engage with the brand and knows that there is an online platform where you can share your true thoughts and feelings anonymously, a safe place to say something, with a whisper.