Behnur LED Lighting
creating a visual identity and advertising campaign.
Brand identity design for Behnoor brand by Saba Mohammadi under supervision of Dr. Mostafa Asadollahi as an MA final project.
Behnoor Brand makes a product that reduces energy consumption and helps the environment. Ultra-low energy lamps made by Behnoor lighten houses. Low energy consumption, which helps the environment, is of great importance to the users and this is the mission of this brand. This concept is embedded in its visual identity to remind it to the audiences and connect with them more.
Therefore, it is emphasized that the brand makes green products that help the environment. Green color in environment is connected to golden sun and blue sky and green color is made by combining yellow and blue colors. This is a stem for visual identity of the brand.
Thanks for your attention :)
