2018 長榮航空機上菜單設計 EVA AIR MENU DESIGN

設計概念「微觀歲時台灣」,以飛行的視角照見原鄉豐熟燦貌,將高空俯瞰大地的萬傾視野與微觀食材紋理結合。航程旅途晝夜刻畫人民勤奮腳步,歲時盈缺下潮汐與季風描摹生活,如候鳥在各式時節南歸北返,俯瞰台灣的燦美地景,微觀視角品味四季宴饗,擁抱豐盛大地。

無論你從哪裡來,將何處前行,
最好的時節,就是回家的時節。

Taiwan will make you feel at home. Culturally rich, we embrace the differences between people and welcome diversity. The island is where your heart belongs.

The idea of looking at Taiwan from a bird’s-eye view comes from seeing familiar scenery from a different angle when in flight. Day or night, travel never ceases. As seasons come and go, life is constant yet ever-changing; like the migratory birds that take the same route when the season comes. From great heights we can take in the beautiful landscape of Taiwan. But when we take a closer look, we see food that varies from season to season, the harvest of an abundant land.

No matter where you are from or where you are going, EVA Air will take you where your heart longs to be.

A home for every season.

        
Credits
Client : 長榮航空 EVA Airways Corp. / 長榮國際 Evergreen International Corp.
Creative Agency: JL DESIGN
Creative Director:JL 羅申駿
Executive Producer:Angela Moo 巫安琪
Head of Project Management :Chia Ying Tsai 蔡佳穎 
Project Manager:Ryan Lin 林志翰, Wingyee Kwan 關穎儀
Project Coordinator:Sandy Wang 王日暄
Art Director:Lance Wei 魏良恩
Designer:Hsiang Ju Hung 洪湘茹, Abby Tsai 蔡瑋廷