"Bella is _________."
Dare to be yourself, Dare to believe. Bella encourages you to be yourself, to decide on who you want to be, to believe in being true because you are the perfect answer to everything.
JL DESIGN in the logo redesign of Taiwan’s first female magazine, Città Bella, seeks a breakthrough for Taiwan’s oldest fashion magazine by adding a twist to its classical style.
The new logo uses Futura, a font that looks futuristic, with details in its cornering and gentleness in its curves.
The new design brings with it a cleaner, sharper look that never tires.
Dare to be yourself, Dare to believe. Bella encourages you to be yourself, to decide on who you want to be, to believe in being true because you are the perfect answer to everything.
JL DESIGN in the logo redesign of Taiwan’s first female magazine, Città Bella, seeks a breakthrough for Taiwan’s oldest fashion magazine by adding a twist to its classical style.
The new logo uses Futura, a font that looks futuristic, with details in its cornering and gentleness in its curves.
The new design brings with it a cleaner, sharper look that never tires.
Città Bella is a female magazine that represents diversity, maturity and confidence.
For those daring in the pursuit of one’s dream,
not one to look for approval. Celebrating the inner beauty of the modern women and the courage to believe in oneself.
For those daring in the pursuit of one’s dream,
not one to look for approval. Celebrating the inner beauty of the modern women and the courage to believe in oneself.
Client / City Bella Taiwan
Design Agency / JL DESIGN
Creative Director / 羅申駿JL
Executive Producer / 巫安琪 Angela Moo
Head of Project / 蔡佳穎 Chia Ying Tsai
Project Manager / 林志翰 Ryan Lin
Project Coordinator / 王日暄 Sandy Wang
Art Director / 魏良恩 Lance Wei
Graphic Designer /
chen implementation Kelsie Chan, chan b Xuan Yi-Shuan Chen,
Choi Hyo-Jung Jade Chang, Choi Wei-Country Abby tasi
Motion Designer / 許峻良 Jim Chun-Liang Hsu、葉庭妤Orange Mugi
Design Agency / JL DESIGN
Creative Director / 羅申駿JL
Executive Producer / 巫安琪 Angela Moo
Head of Project / 蔡佳穎 Chia Ying Tsai
Project Manager / 林志翰 Ryan Lin
Project Coordinator / 王日暄 Sandy Wang
Art Director / 魏良恩 Lance Wei
Graphic Designer /
chen implementation Kelsie Chan, chan b Xuan Yi-Shuan Chen,
Choi Hyo-Jung Jade Chang, Choi Wei-Country Abby tasi
Motion Designer / 許峻良 Jim Chun-Liang Hsu、葉庭妤Orange Mugi
