THE STUDY OF A RECONNECTION
The project provided presents an investigation about the homogenisation of the urban place and its consequent lack of meaning, conducted throughout a Master's degree in Graphic Branding and Identity at London College of Communication, UAL.
"A Theoretical Study of a Reconnection" consists in the major report of the final thesis of my Master's Degree in Graphic Branding and Identity at London College of Communication.
Our postmodern culture is being developed on top of materialistic values where the urban place is defined by quantitive instead of qualitative resources. The level of connection that unifies the relationship between the individual and his surroundings is no longer a priority.We are daily exposed to a filtered vision of the city which is an indicator of the superficiality promoted. In this way, there is a necessity to encourage urbanites to pursue grounding and meaning in order to improve their connection to the surroundings.
The brand model described throughout this report presents an alternative based on a reflective process, that aims to enable the individual to reevaluate his priorities. Values such as authenticity and simplicity will emerge as the principles of life.
See the full theoretical study here.
As simples as that.
"A Visual Study of a Reconnection" consists in the major visual study of the final thesis.
In an era of globalisation, the deep-seated connections we have to our urban landscapes are at real risk of being lost.The abundance of information available throughout the urban place, - dictating where to go, what to do and who to meet, - mediates our relationship to the city, distancing us from its physical and, to a certain degree, phycological realities. The phenomenon of homogenisation resulted by the current global integration, presents the ability to standardise the urban place, generating a uniform visual landscape devoid of meaning and emotional attachment. Urban identity is fading and in this way, our sense of place is vanishing.
The study provided visually explores a deep investigation regarding the issue previously reported and the possible alternative created.
See the full visual study here.
As simple as it is.
At the end of the investigation, a reflective journal was required in order to enforce the positive and negative points throughout the academic year.
"The chair" metaphorically represents the partner of a discovery process.
October 2016 _
In agreement with Cambridge Dictionary, a chair consists in a separate seat for one person, typically with a back and four legs. During the past academic year, the previously defined chair became the chair, the seat that enabled me to engage several thoughts and achieve a deep reflective process.
December 2017_
The Chair. The one that, apart from all the features initially described, allowed me to travel in time and critically reflect about this challenging and remarkable journey, - the MA Graphic Branding and Identity.
T H A N K
Y O U !
